In January 2025, we adopted our dog, Meatball. He's a French Bulldog with the biggest personality—and from day one, we were terrified of losing him.
We tried everything: basic ID tags (useless), microchips (only work at vets), and existing QR solutions (they shared our phone number with strangers and charged for features).
Nothing felt right.
So we did what slightly obsessed pet parents do: we bought a 3D printer and started making our own.
After months of testing and tweaking, Meatball was born.
How Meatball Started (And Why We're Obsessed)
A story about pet parents who built the tag they wished existed
How Meatball Started (And Why We're Obsessed)
The Problem We Couldn't Ignore
Expensive pet tags with zero customer support
Privacy concerns (sharing phone numbers with strangers)
No real-time way to reunite with lost pets
Big corporate brands with zero human touch
Why Choose Meatball
Before Meatball
- Expensive pet tags
- Privacy concerns
- No real-time reunions
- Corporate, impersonal
After Meatball
- Affordable, transparent pricing
- Privacy-first design
- Instant reunions
- Real human support
Why We Make Every Tag at Home (On a 3D Printer)
3D printer timelapse
Tag-making process timelapse
We could outsource production to a factory overseas. We could mass-produce tags and make more profit.
But we don't.
Instead, every Meatball tag is 3D-printed and hand-checked in our UK workshop. Here's why:
✅ Better quality control — We inspect every single tag
✅ Faster replacements — We make them on demand
✅ Real human support — We're not hiding behind a corporation
✅ We stand behind our product — Because we made it ourselves
It also means we can offer free lifetime replacements without going broke—because we're not wasting money on mass production and corporate overhead.
It's not the most efficient way to do business. But it's the right way.
What We Believe In
Privacy First
Your data is yours. We don't sell it, share it, or exploit it. Period.
Real Human Support
No chatbots. No automated responses. Just real people who care.
Quality Over Scale
We'd rather make 100 perfect tags than 10,000 mediocre ones.
UK-Made, UK-Proud
Every tag is made in the UK, by UK-based pet parents.
Pet-First
Everything we do is for one reason: to keep your pet safe and bring them home.
Meet the Humans Behind Meatball
Sasha
Founder & Support
Handles customer support, app development, and keeps everything running smoothly. If you email us, there's a good chance Sasha will respond.
Alex
Founder & Production
Focuses on product design and production, ensuring every tag is handmade with care and meets our quality standards.
Meatball
Chief Quality Tester
Our inspiration, our quality tester, and the reason this whole thing exists. French Bulldog with the biggest personality.
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