We could outsource production to a factory overseas. We could mass-produce tags and make more profit.

But we don't.

Instead, every Meatball tag is manufactured and hand-checked right here in our UK workshop. Here's why:

✅ Better quality control — We inspect every single tag
✅ Faster replacements — We make them on demand, not in batches
✅ Real human support — We're not hiding behind a corporation
✅ We stand behind it — Because we made it ourselves

It means we don't just ship you a generic unit that’s been sitting in a warehouse for months. Your tag is crafted specifically for your pet the moment you order it.

This direct, made-to-order approach avoids the waste of mass production. That efficiency is exactly how we keep our prices fair and fund our Free Lifetime Replacements.

It might not be the "easiest" way to do business. But it's the right way.